Online user guides are convenient because they are virtually everywhere on the internet. And if you’ve already delved into content marketing, it becomes a rule of thumb to write appropriately so your how-to guide remains effective and user-friendly. The following section details 4 great tips on writing a quality online manual.
Choose the Topic Appropriately
The title you opt to select will significantly impact the success of your e-manual. In most cases, the topic will be determined by the following:
- The objective of the manual
- Field of profession
- The audience
Essentially, you need to create a manual that can achieve the intended purpose, interests the target audience and lies within your area of expertise. After developing an idea, come up with a unique content and one that competes highly with your competitors.
Make the Guide Responsive
Today, everyone wants to access information from his or her mobile phone or tablet. Therefore, you need to make the webpage responsive to any device of any size regardless of the audience in focus. Smart devices come in all sizes and shapes and so do the tools required to access the guide. When the information can only be accessed through a desktop, it strangles the essence of the manual.
Have a Clear Writing Plan
Have a well-laid out plan on what to include in the guide. By planning about the content and the structure, it makes the writing process effortless. That goes along with conducting in-depth research on the topic and arranging this information in a logical manner.
Explain Technical Terms
Always explain some specialized jargon that the readers are unfamiliar with. You can explain these terms in a separate glossary webpage. However, ensure you include a link that directs the audience to the glossary. That makes it easy for them to access the definitions when the need arises. It can also be explained in an article, like in this one for example.
Creating an effective online guide involves more than just the topic choice. Content marketers should keep tabs on their audience’s needs and wants, so they come up with useful online e-manuals.
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